Marketing

MODULE -5 merchandising Notes 19 INTRODUCTION TO MARKETING W e use a macroscopical variety of goods and go in our daily life. These include items like toothpaste, toothbrush, soap, oil, clothes, pabulum items, telephone, electricity and many more. How do all these goods and services slide by our home? Obviously the business houses who produce the goods and services baffle to visualise that these be to be sold, and so they have to contrive the consumers/users assured of their products and place them at points convenient to the consumers. This involves a morsel of activities such as product planning, pricing, promotion, use of middlemen (wholesalers, retailer etcetera) for sale, warehousing, transfer etc. All these activities taken to go abouther are termed as Marketing. In this lesson, we will pick up about the image of marketing, its importance, objectives and functions. OBJECTIVES After studying this lesson, you will be able to: exem pt the meaning of marketing; differentiate amidst marketing and selling; separate the importance of marketing; bring up the objectives of marketing; and justify the various functions of marketing. 19.1 MEANING OF MARKETING We know that the man of affairs produces goods and services for our use.

These are not necessarily produced at the places where they are consumed or used. Even in villages, now-a-days you draw the products manufactured all everyplace India and in other countries. This implies that the manufacturers must be qualification efforts to visualise that their products are in demand and reach the crowning(prenominal) consumers all over the globe. So, when you go to the market t! o buy a readymade shirt you find that there are several options open to you in terms of type of cloth used, design, colour, price etc. and you can buy what suits you calling Studies 87 MODULE -5 Marketing Notes most. This also implies that the manufactures assess the needs of the consumers, their tastes and...If you want to get a full essay, order it on our website: OrderEssay.net

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