Olympus Winery Marketing Plan

INTRODUCTION Olympus drinkry located, at Omodhos village, was established in 1992, in 3,6 hectares plot. It belongs to ETKO Winery, which is the firstborn registered go with in Cyprus since 1844. Olympus Winery, produces 13 types of different wine. As a team we chose to make interrogation on a specialized product of the Olympus Winery, which is the Olympus Light alter Rose Wine. We unyielding to point on the specialized type of wine, because we wanted to debate its build-to doe with among the people. Our goal is to propose ways of increasing the glaring revenue and at the same time accomplishing the maximum festering and profitability of the companion from the specialised product. MARKETING RESEARCH change research is the project-specific, systematic accumulation of data. It is very important flavour for the companies because they study consumers and other companies and at the end it can patron them go out their relationship with specific products, need s and wants. Thats an important step we do to understand as frequently as we can for the Olympus Light Dry Rose Wine (mainly) and the Olympus winery, in relationship with the consumers. The company is interchange in the local anesthetic and international market.

For international Market the company sells in voluminous quantities in countries like UK, Sweden, Kenya, Greece, Germany, USA etc, and or so sassy developing markets such as China and Russia. For our research, we grab that on that point is a bigger growth margin of sales refinement for the product, in the local market, so we concentrated on that area. We necessary to learn any information we could abstract about t he specific wine: on where it is sold, if pe! ople know it, profane it, if they have ever taste it etc. To implement our Marketing digest we used primary and secondary research. Regarding our primary research we made qualitative and quantitative research. We made a view research, by giving out to different people, 100 integrated questionnaires comprised with closed ended questions to answer (quantitative method). We did...If you want to get a abundant essay, order it on our website: OrderEssay.net

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